Website Copy
Spruce up your website!
“A bad website is like a grumpy salesperson.”
JAKOB NIELSEN
Are you guilty of website neglect?
When was the last time you:
- Updated your bio?
- Tested your links?
- Wrote new content?
- Added new photos?
- Proofread your copy?
- Refreshed your testimonials?
- Checked your packages and prices?
Social media and marketing specialists will tell you that neglecting your website is bad for business. Your website serves as your shop window, but you can hardly expect to draw in new customers if your storefront is dull, dusty or outdated.
Are you wanting to give your website some loving attention but struggling to find the time?
I have 3 packages to spruce up your website copy!
Choose between BRONZE, SILVER or GOLD:
| Package | Service Level | HOME & ABOUT (2 web pages) | HOME, ABOUT & SERVICES (3 web pages) | HOME, ABOUT, SERVICES & FAQ (4 web pages) | |
| BRONZE | Proofreading | £125 | £175 | £210 | |
| SILVER | Copy editing | £185 | £265 | £315 | |
| GOLD | Copy writing | £395 | £465 | £535 | |
Which package or service level might you need?
Proofreading (BRONZE) is a light check-through of your digital content, prior to it being published. The main purpose of this is to ensure your work is not going out into the public domain with errors in it. These can be embarrassing to your business and off-putting to your clients. Typos communicate a lack of competence or care, which is not the first impression you want to give. Proofreading involves correcting things like spelling, grammar, punctuation and capitalisation. This is the package to go for if you want peace of mind at an affordable price.
Copy editing (SILVER) is a much more in-depth look at your written content. It’s about making sure your copy is not only 100% correct (as per proofreading) but also clear, concise, consistent (in its formatting, wording, tone and style) and effectively communicating what you intended. This is the package to go for if you’d like an in-depth review and refresh of your existing website copy.
Copy writing (GOLD) is creating new written content – based on a brief, rough draft, bullet points or other raw materials provided by you, the client. It is professional writing with a specific purpose, usually to promote a product or service – and to persuade someone to take action. This is the package to go for if you’d like me to rewrite or create brand new copy for your website.
What website copy might you need?
Some web pages are must-haves, such as your HOME and ABOUT pages. What others you include will depend on the nature and focus of your business. A photographer or interior designer might want a portfolio page to show off their previous work. A life coach or business strategist might prefer a blog. The below table will also guide you as to which pages you might need new or more copy for. A FAQ page is an often overlooked opportunity to connect with your ideal clients and improve your SEO. If you’re in any doubt about the copy you need, we can discuss this in your 20-minute CLARITY CALL.
| WEB PAGES: | CONTENT/COPY REQUIRED: |
| Home* | New/original copy – your overview/summary page |
| About Me/Us* | New/original copy – your business story, brand values |
| Services/Work with Me* | New/original copy – service descriptions/packages/prices |
| FAQ | New/original copy – most frequently asked questions |
| Testimonials | Written by your clients |
| Blog | Written by you or guest bloggers |
| Portfolio/Previous Projects | Minimal copy – brief introductory paragraph/s |
| Shop | Minimal copy – brief product descriptions/price list |
| Contact | Very minimal copy |
I have 2 extras to enhance your user’s overall experience.
Choose FUNCTIONALITY or FEEDBACK as add-ons or standalone services:
| ADD-ON | SIMPLE WEBSITE (3–8 PAGES) | DETAILED WEBSITE (9–14 PAGES) | EXTENSIVE WEBSITE (15–20 PAGES) | |
| Functionality Testing | £35 | £55 | £75 | |
| Feedback on Content | £45 | £65 | £85 | |
| Functionality & Feedback | £75 | £115 | £155 | |
USER EXPERIENCE is the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
OXFORD LANGUAGES DICTIONARY
We all know how frustrating it can be to navigate a website that is in some way broken or badly done. Life is stressful enough without these extra irritations, right?
For business owners, poor user experience can lead to a loss of revenue. If visitors to your website are struggling to find what they want, they’ll go elsewhere!
If you’ve read my ABOUT ME page you will already know – I’m a self-confessed natural nitpicker and my eagle-eye extends beyond mere words. Let me loose on your website and I’ll help you identify how and where your website could be easier and more enjoyable to use.
FUNCTIONALITY TESTING
Functionality testing focuses on the technical elements of your website. While I’m not an IT or UX expert, I have had experience in testing websites through a UX agency. I often got high ratings for my attention to detail and ability to clearly articulate my feedback. Quite simply, I will try out all the different pages, parts and features of your website – as someone new to your business would – and then let you know what needs fixing.
These are some of the things I can check for you:
Links – Buttons – Forms
Calls to Action – Newsletter Sign-up
Site Navigation – Mobile Compatibility
CONTENT FEEDBACK
This feedback focuses on the overall design and impact of your written and visual content. I will pay attention to how this comes across – including to someone who isn’t familiar with you, your business or your field. I will offer feedback on the balance of words and images, the level of detail you present and what you might need more or less of overall. In a nutshell, it’s about flagging up anything that might be confusing, frustrating or off-putting to your prospective clients.
These are some of the things I can check for you:
First Impressions – Design & Structure
Marketing Message, Niche – Tone of Voice
Duplication & Omission – Detail & Verbosity
Jargon & Acronyms – Outdated Content
Ready to get stuck in?
Book a FREE 20-MINUTE CLARITY CALL with me to find out which package is best for you.
Do you feel you might need more direct and in-depth 1:1 time with me to help you connect with the story and values behind your business? If so, you might find my DISTIL YOUR BUSINESS STORY package a better route for you.
Get in touch via my CONTACT form, or email me direct: info@tracystarreveld.com
Read about Kajal’s experience
“I was writing content for my new website and wanted Tracy to proofread, edit and rewrite the copy where necessary, in order to make it the best it could be. I wanted to make sure my website conveyed the right message to my target audience and also looked professional as English isn’t my first language. Tracy is very friendly, approachable and experienced in what she does. She was able to offer me a lot of useful suggestions and guide me to more effectively express myself and my work. She took time to understand my journey and clarify details along the way, so she could accurately represent me and my work through the writing. I had a very pleasant experience working with Tracy and would highly recommend her for proofreading, editing or content creating.”
KAJAL KUMAR, Women’s Mindset Coach.
Read about Colin’s experience
“Tracy took on a sizeable assignment for me – to proofread and edit my entire ‘Intimacy Matters’ website. She did a very thorough job and helped in all sorts of ways I hadn’t expected. Not only did she deal with typos and erroneous punctuation and capitalisation, but she also flagged up lots of duplication and inconsistencies between sections, and made many good suggestions for how I could restructure and streamline the whole site. Her feedback was always honest but not judgemental. I also appreciated how Tracy highlighted any sections that she thought could be misinterpreted and suggested alternative wording to make sure my meaning was always clear. In my particular line of work this is especially important. I explained to Tracy at the outset what my intentions were for the site and she did her best to make sure the content always reflected that. I highly recommend her to others.“
COLIN RICHARDS, Sex & Relationship Engineer.