Business Story

Distil your business story!

“Nothing sticks in your head better than a story.”
SAM BALTER

If you’re a personal brand, your business story is central to your success.

Why? Because it creates a connection between you, the human being behind the business, and the people you are best equipped to serve.

Once written, your business story can be woven in to your website copy, in particular your ABOUT ME page, as well as your social media profiles and your sales pages. It could also form the basis of an award submission, talk or presentation – even the opening chapter of your business book!

In short, it’s an indispensable tool for your business toolbox!

Read about Anne’s experience

“I sought Tracy’s help via her ‘business story’ package because I was struggling to write about myself in a succinct and engaging way. I had a BIG jumble of sentences that weren’t very coherent or organised. The document Tracy gave me to fill in and the in-depth chat about my life and my business were so helpful, especially in clarifying my core values. When I read what she’d written, I was so touched. I thought – is that really me? But it was!

We don’t always give ourselves enough credit for the valuable work we do and somehow Tracy managed to draw it all out bit by bit, including parts of my story I had not thought were relevant but which served to make it even better.

The whole process has helped me be proud of myself and what I’ve achieved, and realise how far I have come. Now I have a bio I can use in all sorts of ways – that makes sense, reads well and is a true reflection of me and what I do. Thank you, Tracy. I loved working with you. You made it all so easy.”

ANNE NICHOLLS, Fundraiser and Educator for period poverty.

Ready to get stuck in?

Then choose between three packages: BRONZE, SILVER or GOLD

Package	Price	Word count	1st draft written	Customised for various uses*	1:1 Interview (Zoom)	1:1 editing (Zoom)	Copy Editing	Content Feedback	Story Guide PDF	Final polish
BRONZE	£295	Up to 1000	By YOU	NO	1 hour	1 hour	YES	YES	YES	YES
SILVER	£445	Up to 1250	By ME	NO	1.25 hours	1.25 hours	YES	YES	YES	YES
GOLD	£565	Up to 1500	By ME	YES	1.5 hours	1.5 hours	YES	YES	YES	YES

If you want to write it yourself but with my guidance, support and editorial input – choose BRONZE.
If you’d like me to write it for you, so you can get on with other stuff – go for SILVER.
If you really want to make it easy for yourself – choose GOLD. I will write it, then package it up and present it to you in the exact forms that are most useful.

*Please ask for more information on customisation. The GOLD option could, for example, be an opportunity to create the copy for your principal web pages.

Whichever route you take, your story is going to get written!

Up to 1500 words of authentic, readable and relatable copy on you and your journey; how you got to where you are now; what makes you unique; and what makes you great at what you do.

Read about Sam’s experience

“Thank you for helping me to tell my story, Tracy. It’s been a great pleasure to work with you. Prior to appointing you, I didn’t know which bits of my story to bring in and which bits to leave behind and so I found it invaluable that you just let me bring everything. I found the questions that you posed to be very simple to follow and then you allowed me to ping you texts and voice notes in between. It was quite magical to watch how you pulled together all the stories to create a narrative that fit the brief. You even suggested layout and imagery to support the copy. Thank you for creating a safe space and thank you for bringing me my story!”

SAM STARR, Transpersonal Psychologist & Life Coach.

Here’s the route we will take:

CLARITY CALL (free) of 20 minutes: to find out which package is best for you.
1ST PAYMENT, 25% deposit: £75 (bronze), £110 (silver) or £140 (gold).
INFO-GATHERING GUIDE to get you thinking about your business story.
1:1 INTERVIEW with me, on Zoom, which I’ll record and send to you via WeTransfer.
1ST DRAFT of your story: you write it (bronze) or I write it for you (silver and gold).
FEEDBACK and COPY EDITING of your 1st draft (bronze) or YOUR REVIEW of my 1st draft (silver and gold).
JOINT EDITING session (on Zoom) of 1 hour (bronze), 1.25 hours (silver) or 1.5 hours (gold), to review work done and discuss what changes you’d like to make.
FINAL EDIT: I integrate final changes and deliver business story to your inbox!
2ND PAYMENT, payable on completion: £220 (bronze), £335 (silver) or £425 (gold).
JOB DONE: Delete that job off your to-do list, and start putting your story to good use in the world!

“If all we are doing is marketing, we are doing a disservice (…). Give something of meaning to your audience by inspiring, engaging, and educating them with story.”
LAURA HOLLOWAY, FOUNDER & CHIEF OF THE STORYTELLER AGENCY.

If you don’t see yourself as a personal brand and want to keep your website copy more focused on your business and the services you are offering, then you might prefer one of my WEBSITE COPY PACKAGES.