Business Story
Distil your business story!
“Nothing sticks in your head like a story.”
– Sam Balter
What this work is about
If you are a personal brand, your business story matters.
It’s how people understand who you are, what you stand for, and why they should trust you. A well-crafted business story creates connection – not through hype or positioning tricks, but through clarity, honesty, and meaning.
This is not about “selling yourself”. It’s about telling the truth of your journey in a way that others can recognise and resonate with.
This offer is a bespoke, one-to-one storytelling process where we distil your lived experience, values, and work into a clear, authentic narrative you can use across your business content.
Clients often tell me they feel:
- deeply seen and understood
- clearer about who they are and what they offer
- relieved to finally have words that feel like them
The outcome is a piece of writing you can return to again and again – a foundation for your website, profiles, sales pages, talks, or future projects.
What you’ll receive
- A 30-minute clarity call to understand your context and intentions
- A guided story questionnaire to help you reflect before we begin
- A 1.5-hour recorded 1:1 interview via Zoom
- A fully written business story (up to 1,500 words), written by me
- A 1.5-hour collaborative editing session via Zoom
- Final refinements and delivery of your completed story
Up to 1500 words of authentic, readable and relatable copy on you and your journey; how you got to where you are now; what makes you unique; and what makes you great at what you do.
This is a thoughtful, spacious process that allows your story to emerge with clarity and care.
Investment
£895 (50% deposit of £445 payable before work commences, with the balance due on completion)
This reflects the depth of the work, the time invested, and the bespoke nature of the writing and collaboration. The majority of the work takes place in the writing and distillation process between the two sessions.
“If all we are doing is marketing, we are doing a disservice (…). Give something of meaning to your audience by inspiring, engaging, and educating them with story.”
– Laura Holloway, Founder & Chief of the Storyteller Agency.
Client experience
“The in-depth chat about my life and my business was so helpful, especially in clarifying my core values. When I read what Tracy had written, I was so touched. I thought – is that really me? But it was!”
– Anne Nicholls, Fundraiser & Educator
“It was quite magical to watch how Tracy pulled together all the stories to create a narrative that fit the brief. Thank you for creating a safe space and for bringing me my story.”
– Sam Starr, Transpersonal Psychologist & Life Coach
A note on scope
This offer focuses specifically on your business story and narrative foundation.
For deeper career or business direction support, including longer-term positioning in light of the current challenges and opportunities presented by AI, you may wish to explore AI-Proof Career Coaching.
If you’d like to explore whether this work is right for you, you’re very welcome to get in touch:
Email: info@tracystarreveld.com
Read about Anne’s experience
“I sought Tracy’s help via her ‘business story’ package because I was struggling to write about myself in a succinct and engaging way. I had a BIG jumble of sentences that weren’t very coherent or organised. The document Tracy gave me to fill in and the in-depth chat about my life and my business were so helpful, especially in clarifying my core values. When I read what she’d written, I was so touched. I thought – is that really me? But it was!
We don’t always give ourselves enough credit for the valuable work we do and somehow Tracy managed to draw it all out bit by bit, including parts of my story I had not thought were relevant but which served to make it even better.
The whole process has helped me be proud of myself and what I’ve achieved, and realise how far I have come. Now I have a bio I can use in all sorts of ways – that makes sense, reads well and is a true reflection of me and what I do. Thank you, Tracy. I loved working with you. You made it all so easy.”
ANNE NICHOLLS, Fundraiser and Educator for period poverty.
Read about Sam’s experience
“Thank you for helping me to tell my story, Tracy. It’s been a great pleasure to work with you. Prior to appointing you, I didn’t know which bits of my story to bring in and which bits to leave behind and so I found it invaluable that you just let me bring everything. I found the questions that you posed to be very simple to follow and then you allowed me to ping you texts and voice notes in between. It was quite magical to watch how you pulled together all the stories to create a narrative that fit the brief. You even suggested layout and imagery to support the copy. Thank you for creating a safe space and thank you for bringing me my story!”
SAM STARR, Transpersonal Psychologist & Life Coach.